Analysed · 26 beats
00:00:00:001280×720 · 23.98 fps
A cinematic live-action brand film for Black Friday that follows small-business owners working late while shoppers hunt deals. It cuts between merchants and an older shop owner who looks into the lens, and it ends on the Shopify logo over his storefront.
Brand filmCinematicDark UIFast cuttingMusic-ledWhip pansPremiumEmotionalLive actionE-commerceRetail
Cut map — 26 beats┊ 47 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Shopify, featuring merchants Ethica Coffee Roasters, Made You Look, Peace Collective, Reborn Club, Stylegarage, The Detox Market, Wonder Pens and Willem and Jools · Watch the original ↗ · Measurements and analysis by Cutmap.
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