Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Fence at dusk1280×720 · 23.98 fps
BR-0218 · Brand manifesto

Sony — Chapter 5: Beyond the Noise

Brand manifesto · Cinematic · Music-led · 87s

Length
86.7s
Beats
23· 64 hard cuts
Pace
15.9/min
Avg beat
3.8s

A music-led brand film in which NFL players put on Sony headphones and the roar of the stadium falls away. It runs from quiet dusk training scenes to a title card, then a loud, fast montage of game footage and portraits, and ends on the Sony and NFL lockup.

Brand filmCinematicMusic-ledNo voiceoverFast cuttingBeat-synced editPremiumPush-insWhip pansConsumer electronicsSport
Cut map — 23 beats┊ 64 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Sony Electronics, #SonyXNFL series · Watch the original ↗ · Measurements and analysis by Cutmap.