Sony — Chapter 7: The Fine Line (NFL Hawk-Eye)

Name: Sony — Chapter 7: The Fine Line (NFL Hawk-Eye)
Uploaded: 2026-10-09T06:13:55.625+00:00
Duration: PT133.7S
Description: A documentary-style brand film that tells the story of the first-down chains, from the old wooden sticks to Hawk-Eye virtual measurement. An NFL instant replay executive talks to camera, and stadium crowds, control-room screens and a TV timer carry the story.

Sony Electronics @sonyelectronics

Brand manifesto · Cinematic · Documentary · 134s

Length

133.7s

Beats

24· 91 hard cuts

Pace

10.8/min

Avg beat

5.6s

A documentary-style brand film that tells the story of the first-down chains, from the old wooden sticks to Hawk-Eye virtual measurement. An NFL instant replay executive talks to camera, and stadium crowds, control-room screens and a TV timer carry the story.

Brand filmCinematicDocumentaryFast cuttingPremiumVoiceoverLive actionMusic-ledMatch cutsSportEntertainment

Cut map — 24 beats┊ 91 hard cuts · Click a beat to jump