Analysed · 18 beats
00:00:00:00Beat 01 / 18 — Dusk drive1280×720 · 23.98 fps
BR-0224 · Brand manifesto

Sony — The Sound that Drives Us (Chapter 1)

Brand manifesto · Cinematic · Music-led · 97s

Length
96.9s
Beats
18· 83 hard cuts
Pace
11.1/min
Avg beat
5.4s

A 97-second cinematic brand film that follows four NFL players from the car ride to the empty stadium as they put on Sony headphones and earbuds. Slow, dark, intimate portraits build into a fast montage of game footage, and the film ends on a line-up of the four players and the Sony | NFL lockup.

Brand filmCinematicMusic-ledNo voiceoverFast cuttingBeat-synced editPremiumGrain and textureSlow and deliberateConsumer electronicsSport
Cut map — 18 beats┊ 83 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Sony Electronics, featuring Jordan Love, Brandon Aiyuk, Jahmyr Gibbs and Kyle Hamilton · Watch the original ↗ · Measurements and analysis by Cutmap.