Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Dark workshop1280×720 · 23.98 fps
BR-0208 · Brand manifesto

Squarespace — Make it Real (Altrock)

Brand manifesto · Cinematic · Premium · 36s

Length
36.1s
Beats
17· 14 hard cuts
Pace
28.2/min
Avg beat
2.1s

A customer-story brand film that follows a terrazzo maker from a dim workshop into an imagined world of floating stone, mint liquid and pastel terrazzo objects. The same objects reappear on his Squarespace site, and the film ends on the brand line 'A website makes it real.'

Brand filmCinematicPremiumMusic-ledNo voiceoverPhotorealSlow and deliberatePush-insMatch cutsDesign toolsSaaS
Cut map — 17 beats┊ 14 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Squarespace, with customer Robin Grasby of Altrock (per the video description) · Watch the original ↗ · Measurements and analysis by Cutmap.