Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Grammarly icon1280×720 · 24 fps
LN-0539 · Brand manifesto

Superhuman — New Identity Launch

Brand manifesto · Light UI · Kinetic type · 41s

Length
40.6s
Beats
22· 15 hard cuts
Pace
32.5/min
Avg beat
1.9s

A music-led brand identity film that opens on three app icons, then walks through the new Superhuman logo, motion looks, typefaces and colour ramps in the style of a live design file. It ends on a plain logo lockup.

Launch filmLight UIKinetic typeCursor-ledMorph transitionsMusic-ledNo voiceoverPremiumBig typeAIProductivity
Cut map — 22 beats┊ 15 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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