Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Uber presenta1280×720 · 25 fps
BR-0283 · Brand manifesto

Uber — Locura es que el bombo no esté

Brand manifesto · Documentary · Cinematic · 168s

Make one like this
Length
168.4s
Beats
24· 83 hard cuts
Pace
8.6/min
Avg beat
7.0s

A 2m48s documentary brand film about Carlos 'el Tula' Pascual, the Argentine fan whose bass drum followed the national team for decades. Archive photos, family interviews and a newspaper obituary lead to a present-day World Cup in Dallas, where his drum is carried by Uber to fans, ending on 'Locura es no estar'.

Brand filmDocumentaryCinematicEmotionalVoiceoverDialoguePremiumFast cuttingMobilitySport
Cut map — 24 beats┊ 83 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.