Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Sorry I can't be there1280×720 · 23.98 fps
AD-0398 · Brand manifesto

Uber — On Our Way

Brand manifesto · Emotional · Captions · 30s

Length
30.1s
Beats
14· 9 hard cuts
Pace
27.9/min
Avg beat
2.1s

A 30-second brand ad that opens on a typed apology, crosses out the words 'I can't' and follows a young woman who gets to a graduation after all. A hug at the ceremony pays off the line, and a short run of Uber and Uber Eats drivers leads to the logo.

AdEmotionalCaptionsLive actionKinetic typeNo voiceoverMusic-ledCinematicMobilityConsumer apps
Cut map — 14 beats┊ 9 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.