Analysed · 14 beats
00:00:00:001280×720 · 23.98 fps
A 30-second brand ad that opens on a typed apology, crosses out the words 'I can't' and follows a young woman who gets to a graduation after all. A hug at the ceremony pays off the line, and a short run of Uber and Uber Eats drivers leads to the logo.
AdEmotionalCaptionsLive actionKinetic typeNo voiceoverMusic-ledCinematicMobilityConsumer apps
Cut map — 14 beats┊ 9 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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