Uber — On Our Way

Name: Uber — On Our Way
Uploaded: 2026-10-09T10:33:56.096+00:00
Duration: PT30.1S
Description: A 30-second brand film in which one line of on-screen type, 'Wish I could make it', is struck through and then rewritten by real-life moments of people arriving: a hospital birth, a graduation and a football game. It ends on the Uber and Uber Eats apps and a 'We're on our way' sign-off.

Uber @Uber

Brand manifesto · Kinetic type · Cinematic · 30s

Make one like this

Length

30.1s

Beats

14· 10 hard cuts

Pace

27.9/min

Avg beat

2.1s

A 30-second brand film in which one line of on-screen type, 'Wish I could make it', is struck through and then rewritten by real-life moments of people arriving: a hospital birth, a graduation and a football game. It ends on the Uber and Uber Eats apps and a 'We're on our way' sign-off.

Brand filmKinetic typeCinematicCaptionsNo voiceoverMusic-ledLive actionEmotionalMobilityConsumer apps

Cut map — 14 beats┊ 10 hard cuts · Click a beat to jump