Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Dusk and lockup1280×720 · 24 fps
BR-0300 · Brand manifesto

Volvo Cars — Phillip Lim x Volvo Cars

Brand manifesto · Cinematic · Live action · 36s

Make one like this
Length
36.1s
Beats
16· 11 hard cuts
Pace
26.6/min
Avg beat
2.3s

A live-action brand film that follows a fashion designer through a New York day, from studio sketches to a finished grey weekend bag, ending on a Volvo C40 Recharge. A single closing line ties the bag to the car's leather-free interior.

Brand filmCinematicLive actionNo voiceoverMusic-ledPremiumSlow and deliberatePush-insAutomotiveFashion and beauty
Cut map — 16 beats┊ 11 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Volvo Cars with 3.1 Phillip Lim · Watch the original ↗ · Measurements and analysis by Cutmap.