Analysed · 19 beats
00:00:00:00Beat 01 / 19 — City glimpses1280×720 · 25 fps
BR-0273 · Brand manifesto

Volvo EX30 — It's the little things

Brand manifesto · Cinematic · Live action · 105s

Make one like this
Length
105.5s
Beats
19· 90 hard cuts
Pace
10.8/min
Avg beat
5.5s

A 105-second live-action brand film that follows a father and his young daughter through small, warm moments of everyday life, with the EX30 appearing only in brief glimpses until a closing line and a car-and-people end frame. The product is carried by feeling, not features.

Brand filmCinematicLive actionEmotionalMusic-ledNo voiceoverPremiumSlow and deliberateAutomotiveMobility
Cut map — 19 beats┊ 90 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.