Analysed · 27 beats
00:00:00:00Beat 01 / 27 — Horizon1280×720 · 25 fps
LN-1322 · Brand manifesto

Volvo EX30 — Small news

Brand manifesto · Cinematic · Morph transitions · 60s

Length
60.0s
Beats
27· 17 hard cuts
Pace
27.0/min
Avg beat
2.2s

A 60-second launch film that plays with scale: a tiny car crosses a giant landscape that turns out to be the car's own bonnet, then each 'Small…' line opens a feature world (screen, footprint, sound, safety) before real people and a dog show the car is roomy enough for life.

Launch filmCinematicMorph transitionsOne continuous cameraPremiumMusic-ledNo voiceoverBig typeMatch cutsAutomotiveMobility
Cut map — 27 beats┊ 17 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.