Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Plug in the rain1280×720 · 25 fps
BR-0307 · Brand manifesto

Volvo — EX60: A new beginning

Brand manifesto · Cinematic · Emotional · 110s

Make one like this
Length
109.5s
Beats
25· 45 hard cuts
Pace
13.7/min
Avg beat
4.4s

A 110-second cinematic brand film that follows the small frictions of early electric driving (waiting in the rain, cold queues, dead batteries, awkward dinners) through a dozen short vignettes. It ends on the EX60 driving open road at dusk, with the range figure and a tagline as the only copy.

Brand filmCinematicEmotionalMusic-ledNo voiceoverSlow and deliberateFast cuttingMatch cutsPremiumAutomotiveMobility
Cut map — 25 beats┊ 45 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.