Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Title on baby1280×720 · 25 fps
BR-0277 · Brand manifesto

Volvo — Rollover Protection

Brand manifesto · Cinematic · Slow and deliberate · 41s

Make one like this
Length
40.9s
Beats
14· 8 hard cuts
Pace
20.5/min
Avg beat
2.9s

A quiet, cinematic film in which a baby learns to roll over on a white plinth in a dark hall, intercut with a real Volvo rollover crash test. It ends on a wide shot of a car held upside down above the baby, and the Volvo logo.

Brand filmCinematicSlow and deliberatePremiumDark UIMusic-ledNo voiceoverProduct macroAutomotive
Cut map — 14 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.

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