Analysed · 18 beats
00:00:00:00Beat 01 / 18 — Road approach1280×720 · 25 fps
BR-0272 · Brand manifesto

Volvo — The 780: Timeless Elegance

Brand manifesto · Cinematic · Documentary · 118s

Make one like this
Length
117.9s
Beats
18· 71 hard cuts
Pace
9.2/min
Avg beat
6.5s

A heritage documentary film that follows Volvo's Heritage Manager through the archive as he revisits the Bertone-designed 780. Close-up car detail, black-and-white archive and a coastal road drive tell the story of a rare coupe, and the film ends on a quick look at a modern Volvo.

Brand filmCinematicDocumentarySlow and deliberatePremiumProduct macroPush-insVoiceoverMusic-ledAutomotiveMedia
Cut map — 18 beats┊ 71 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.