Analysed · 20 beats
00:00:00:001280×720 · 25 fps
A live-action short with no dialogue. A grandfather and his granddaughter move through a mid-century house, and the film ends on a toy car and the electric XC40 Recharge. Brand copy is held back until the last 12 seconds.
Brand filmCinematicEmotionalSlow and deliberateMusic-ledNo voiceoverPremiumCharactersAutomotiveMobility
Cut map — 20 beats┊ 48 hard cuts
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore brand manifesto →












