Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Eyes over record1280×720 · 25 fps
BR-0301 · Brand manifesto

Volvo — The Future Is Electric

Brand manifesto · Cinematic · Emotional · 89s

Make one like this
Length
88.6s
Beats
20· 48 hard cuts
Pace
13.5/min
Avg beat
4.4s

A live-action short with no dialogue. A grandfather and his granddaughter move through a mid-century house, and the film ends on a toy car and the electric XC40 Recharge. Brand copy is held back until the last 12 seconds.

Brand filmCinematicEmotionalSlow and deliberateMusic-ledNo voiceoverPremiumCharactersAutomotiveMobility
Cut map — 20 beats┊ 48 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.