Analysed · 24 beats
00:00:00:001280×720 · 25 fps
A 67-second brand film that opens as a Volvo crash-test lab tour with a deadpan host, then follows him out of the building into a snowy landscape where the real safety test turns out to be climate change. It ends on a glacier collapse, three lines of white type on black and the Volvo wordmark.
AdCinematicLive actionVoiceoverDialogueHumorousSlow and deliberatePremiumMinimalAutomotiveMobility
Cut map — 24 beats┊ 25 hard cuts
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The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.
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