Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Host in the lab1280×720 · 25 fps
AD-0444 · Brand manifesto

Volvo — The Ultimate Safety Test

Brand manifesto · Cinematic · Live action · 67s

Length
67.1s
Beats
24· 25 hard cuts
Pace
21.5/min
Avg beat
2.8s

A 67-second brand film that opens as a Volvo crash-test lab tour with a deadpan host, then follows him out of the building into a snowy landscape where the real safety test turns out to be climate change. It ends on a glacier collapse, three lines of white type on black and the Volvo wordmark.

AdCinematicLive actionVoiceoverDialogueHumorousSlow and deliberatePremiumMinimalAutomotiveMobility
Cut map — 24 beats┊ 25 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.