Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Bridge approach1280×720 · 25 fps
BR-0306 · Brand manifesto

Volvo — V70 XC: Built for the unexpected

Brand manifesto · Cinematic · Premium · 121s

Make one like this
Length
120.6s
Beats
17· 63 hard cuts
Pace
8.5/min
Avg beat
7.1s

A two-minute heritage film that follows Volvo's Heritage Manager from a dusk bridge drive through the brand archive, old ads and a coastal road, then hands over to the EX30 Cross Country. A music bed and cinematic cutting carry it. The only dialogue is one interview shot.

Brand filmCinematicPremiumDocumentaryMusic-ledSlow and deliberateMatch cutsPush-insGrain and textureAutomotiveMobility
Cut map — 17 beats┊ 63 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Volvo Cars · Watch the original ↗ · Measurements and analysis by Cutmap.