Analysed · 10 beats
00:00:00:00Beat 01 / 10 — Drone on the 2401280×720 · 25 fps
BR-0285 · Brand manifesto

Volvo XC60 — Passing the Torch

Brand manifesto · Cinematic · Live action · 37s

Make one like this
Length
37.4s
Beats
10· 8 hard cuts
Pace
16.1/min
Avg beat
3.7s

A wordless live-action film in which a red Volvo 240 estate on a country road is overtaken by a modern XC60. The 240 driver waves it past, the XC60 drives on alone, and one end card says it is now Volvo's best-selling car of all time.

Brand filmCinematicLive actionNo voiceoverMusic-ledSlow and deliberateEmotionalPremiumAutomotive
Cut map — 10 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.