Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Code field1280×720 · 24 fps
BR-0120 · Brand manifestoOrdinary Folk

Webflow — Welcome to the Age of No-code

Brand manifesto · Gradients · One continuous camera · 90s

Length
89.9s
Beats
22· 5 hard cuts
Pace
14.7/min
Avg beat
4.1s

A 90-second abstract motion film with no words until the end. A glowing orb travels from a field of code through layered interfaces, into a bright sky and a stylised world, then out into space, and the film ends on a single 'NO_CODE CONF' lockup. It tells the idea of no-code as a journey from dark code to open, colourful creation.

Brand filmGradientsOne continuous cameraMorph transitionsMusic-ledNo voiceoverSlow and deliberateGlass UIFlat 2DSaaSDesign tools
Cut map — 22 beats┊ 5 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Ordinary Folk for Webflow. Creative Direction: Jorge R. Canedo E.; Music & SFX: Ambrose Yu; Script: Julie Rybarczyk · Watch the original ↗ · Measurements and analysis by Cutmap.