Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Hello world1280×720 · 24 fps
BR-0022 · Brand manifesto

Wise — A New Day rebrand film

Brand manifesto · Kinetic type · Big type · 55s

Length
55.0s
Beats
26· 35 hard cuts
Pace
28.4/min
Avg beat
2.1s

A 55-second kinetic type and brand-world film that introduces Wise's new look. Short lines of copy alternate with oversized type, billboard mockups, 3D objects and portraits, and the film ends on 'powered by you' and the new app-icon logo.

Brand filmKinetic typeBig typeBoldBeat-synced editFast cuttingFlat 2DDevice mockupsMusic-ledNo voiceoverFintechPayments
Cut map — 26 beats┊ 35 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Wise · Watch the original ↗ · Measurements and analysis by Cutmap.