Analysed · 39 beats
00:00:00:001280×720 · 25 fps
BR-0221 · Brand manifesto
Xiaomi x Leica — #LeicaLiveMoment
Xiaomi @xiaomiBrand manifesto · Cinematic · Documentary · 156s
Length
155.7s
Beats
39· 80 hard cuts
Pace
15.0/min
Avg beat
4.0s
A 2.5-minute behind-the-scenes brand film in which engineers, a Leica executive and a photographer explain why a still photo should move. Interviews are intercut with B-roll of people shooting on phones, and the film ends on framed 'live' portraits.
Brand filmCinematicDocumentaryCaptionsSlow and deliberateMusic-ledPremiumLive actionDialogueConsumer electronicsHardware
Cut map — 39 beats┊ 80 hard cuts
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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