Archive / format

Live-action product films

360 films broken down: average length 52s, 26.7 beats a minute, the hook lands in 4.7s on average. Common styles: no voiceover, cinematic, music-led, premium.

LN-0218Freewrite — Mac app launch filmFreewrite22s · 14 beatsAD-0012Nothing — Phone (3): Come to PlayNothing30s · 19 beatsLN-02161X — Introducing NEO Beta1X30s · 9 beatsLN-0196Apple — iPhone Duo revealApple16s · 8 beatsLN-0142Unitree — H2 Destiny AwakeningUnitree50s · 12 beatsLN-0114Halo X — Always-listening AI glassesHalo X103s · 22 beatsLN-0193Nothing — Ear (open) launch filmNothing75s · 26 beatsLN-0168NEO — Tendon-driven handsNEO107s · 17 beatsLN-0118Reachy Mini — Launch filmReachy Mini53s · 22 beatsLN-0102Figure — Helix household robotsFigure174s · 17 beatsLN-0103Friend — Not ImaginaryFriend104s · 17 beatsLN-0101Figure — Figure 02 revealFigure123s · 22 beatsLN-0087Apple Vision Pro — Hello Vision ProApple Vision Pro90s · 19 beatsLN-0190teenage engineering — OP–1 field launchteenage engineering28s · 11 beatsLN-0188OpenAI — Introducing dotsOpenAI148s · 26 beatsLN-0158Ongo — A lamp that feels aliveOngo76s · 22 beatsLN-0140Apple — MacBook Neo HelloApple30s · 19 beatsLN-0112Waves — Camera glasses launch filmWaves105s · 25 beatsLN-0078Nothing — Headphone (1): Control your soundNothing54s · 17 beatsDM-0017teenage engineering — Choir with OP–1 fieldteenage engineering56s · 12 beatsLN-0175Weave Robotics — Isaac 1 launch filmWeave Robotics77s · 26 beatsLN-0173friend — Introducing friend.friend54s · 5 beatsTR-0002Robinhood Chain — 100 DaysRobinhood Chain8s · 5 beatsLN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-lifeOPPO15s · 10 beats

Make your own live-action product film

Pro gives you the full breakdown and a build brief for every film here.