Archive / industry

Hardware films

453 films broken down: average length 66s, 22.9 beats a minute, the hook lands in 5.4s on average. Common styles: no voiceover, music-led, premium, cinematic. Most often made as feature tour, live-action product film and 3D product hero.

DM-0016Claude Opus 5.5 — Blackwell GPU scale zoomClaude Opus 5.549s · 24 beatsLN-0093Unitree — G1 Humanoid Agent IntroductionUnitree104s · 19 beatsDM-0027teenage engineering OP-Z — 3D visuals introteenage engineering OP-Z63s · 12 beatsLN-0158Ongo — A lamp that feels aliveOngo76s · 22 beatsLN-0148Deveillance — Spectre I launchDeveillance88s · 16 beatsLN-0140Apple — MacBook Neo HelloApple30s · 19 beatsBR-0009Sandbar — Stream Ring launch filmSandbar126s · 20 beatsLN-0179Apple — September Event RecapApple90s · 26 beatsLN-0112Waves — Camera glasses launch filmWaves105s · 25 beatsLN-0080NASA — Artemis II mission animationNASA Artemis100s · 22 beatsLN-0078Nothing — Headphone (1): Control your soundNothing54s · 17 beatsLN-0077Pocket Operator for Pixel — App launch filmPocket Operator for Pixel29s · 14 beatsDM-0017teenage engineering — Choir with OP–1 fieldteenage engineering56s · 12 beatsLN-0175Weave Robotics — Isaac 1 launch filmWeave Robotics77s · 26 beatsLN-0172Matic — Introducing CuesMatic125s · 34 beatsLN-0174Hop Aero — Rook launch filmHop Aero53s · 22 beatsLN-0117Lume — Introducing the robotic lampLume31s · 6 beatsLN-0076Apple Vision Pro — Making Vision ProApple Vision Pro74s · 22 beatsDM-0009teenage engineering — OB–4 overviewteenage engineering161s · 19 beatsLN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-lifeOPPO15s · 10 beatsSO-0005Axis Robotics — Lotus and Geely partnershipAxis Robotics8s · 1 beats

Make your own hardware film

Pro gives you the full breakdown and a build brief for every film here.