Hardware films

442 films broken down: average length 66s, 22.9 beats a minute, the hook lands in 5.4s on average. Common styles: no voiceover, music-led, premium, cinematic. Most often made as feature tour, live-action product film and 3D product hero.

LN-0247Mark — Mark II founder launch filmMark165s · 26 beatsLN-0242Dafdef — AI Key launch filmDafdef79s · 22 beatsLN-0239Apple — September 2025 Event RecapApple150s · 34 beatsLN-0235Apple — Introducing the new iPhone 18 ProApple177s · 27 beatsLN-0230Nothing — Phone (4b) Eye CandyNothing39s · 21 beatsLN-0227Apple — The new MacBook Pro with M5 Pro and M5 MaxApple100s · 26 beatsDM-0035Airsup — Interactive Raptor 3 engineAirsup35s · 12 beatsLN-0219Nothing — Ear (3) Cut through the noiseNothing45s · 20 beatsAD-0012Nothing — Phone (3): Come to PlayNothing30s · 19 beatsDM-0033Figure — Helix LogisticsFigure92s · 11 beatsSR-0006Netra Labs — Brand and 3D showreelNetra Labs9s · 12 beatsLN-02161X — Introducing NEO Beta1X30s · 9 beatsLN-0205Edgerun — Evolve the Modern SoldierEdgerun80s · 26 beatsLN-0202Index — Coming out of stealthIndex37s · 16 beatsLN-0198Preload — What We're BuildingPreload63s · 28 beatsLN-0196Apple — iPhone Duo revealApple16s · 8 beatsLN-0194Ghost — Introducing Core, the personal AI computerGhost144s · 28 beatsLN-0165Google DeepMind — Gemini Robotics 2: One brain for any robotGemini Robotics 293s · 30 beatsLN-0152Clicks — Communicator launch filmClicks30s · 17 beatsLN-0142Unitree — H2 Destiny AwakeningUnitree50s · 12 beatsLN-01391X — NEO Home Robot launch film1X (NEO)42s · 19 beatsLN-0114Halo X — Always-listening AI glassesHalo X103s · 22 beatsLN-0193Nothing — Ear (open) launch filmNothing75s · 26 beatsLN-0168NEO — Tendon-driven handsNEO107s · 17 beatsLN-0192teenage engineering — EP–1320 medieval launch filmteenage engineering65s · 24 beatsLN-0118Reachy Mini — Launch filmReachy Mini53s · 22 beatsLN-0125Apple — The Mighty Mac mini with M6Apple43s · 16 beatsLN-0102Figure — Helix household robotsFigure174s · 17 beatsTR-0008Nothing — Come to PlayNothing8s · 6 beatsLN-0103Friend — Not ImaginaryFriend104s · 17 beatsLN-0091Apple — iPhone 17 RevealApple33s · 16 beatsLN-0101Figure — Figure 02 revealFigure123s · 22 beatsLN-0087Apple Vision Pro — Hello Vision ProApple Vision Pro90s · 19 beatsLN-0190teenage engineering — OP–1 field launchteenage engineering28s · 11 beatsLN-0081Apple — iPhone 16 launch filmApple111s · 20 beatsLN-0187Nothing — Headphone (1) Pro with VNothing37s · 14 beatsSO-0015iPhone Duo concept — The app I want in iPhone Duo3D product hero26s · 9 beatsDM-0016Claude Opus 5.5 — Blackwell GPU scale zoomClaude Opus 5.549s · 24 beatsLN-0093Unitree — G1 Humanoid Agent IntroductionUnitree104s · 19 beatsDM-0027teenage engineering OP-Z — 3D visuals introteenage engineering OP-Z63s · 12 beatsLN-0158Ongo — A lamp that feels aliveOngo76s · 22 beatsLN-0148Deveillance — Spectre I launchDeveillance88s · 16 beatsLN-0140Apple — MacBook Neo HelloApple30s · 19 beatsBR-0009Sandbar — Stream Ring launch filmSandbar126s · 20 beatsLN-0179Apple — September Event RecapApple90s · 26 beatsLN-0112Waves — Camera glasses launch filmWaves105s · 25 beatsLN-0080NASA — Artemis II mission animationNASA Artemis100s · 22 beatsLN-0078Nothing — Headphone (1): Control your soundNothing54s · 17 beats