Hardware films

432 films broken down: average length 66s, 22.9 beats a minute, the hook lands in 5.4s on average. Common styles: no voiceover, music-led, premium, cinematic. Most often made as feature tour, live-action product film and 3D product hero.

LN-0782Apple — iPad Air with M4 launch filmiPad Air70s · 24 beatsLN-0781Apple — MacBook Pro M5 launch filmApple60s · 30 beatsLN-0775Nothing — Phone (1) Glyph InterfaceNothing17s · 12 beatsLN-0773Apple — AirPods Pro 3 launch filmApple48s · 19 beatsDM-0119teenage engineering — OP-Z introductionteenage engineering63s · 15 beatsLN-0767Nothing — Meet Phone (4a) ProNothing49s · 24 beatsLN-0766teenage engineering — OB–4 the magic radioteenage engineering44s · 14 beatsLN-0765teenage engineering — OP–XYteenage engineering56s · 14 beatsLN-0764teenage engineering — Introducing OP–XYteenage engineering34s · 14 beatsLN-0758Nothing — Meet Phone (4a)Nothing48s · 23 beatsLN-0683Black Forest Labs — FLUX 3 Action launch filmBlack Forest Labs71s · 14 beatsAD-0042WHOOP — Navigator bandWHOOP12s · 10 beatsBR-00381X — Building Your NEO1X170s · 22 beatsSO-0053rabbit — 2 years of r1 updatesrabbit32s · 13 beatsLN-0504Daylight — Meet Daylight (Kids)Daylight14s · 16 beatsLN-0455WHOOP — CloudKnit Band LaunchWHOOP22s · 14 beatsLN-04361X — Introducing NEO Gamma1X37s · 14 beatsLN-0435Nothing — Meet Phone (3a) Series, hands-on with NEO GammaNothing40s · 13 beatsTR-0031Midjourney Medical — Division announcement filmMidjourney143s · 26 beatsTR-0029Daylight — Countdown to launchDaylight47s · 14 beatsTR-0028Nothing — Glyph Composer with Swedish House MafiaNothing35s · 22 beatsAD-0027Nothing — Ear (2) black, beetleNothing14s · 7 beatsLN-0393Oura — Brushed Titanium ring revealOura7s · 5 beatsLN-0389Nothing — Phone (2) Come to the Bright SideNothing38s · 14 beatsLN-0386CMF by Nothing — Wonderful by designCMF by Nothing12s · 13 beatsLN-0366rabbit — R1 pocket companion revealrabbit57s · 19 beatsTR-0022Figure — Figure 03 teaserFigure48s · 22 beatsLN-0316Nothing — Phone (3a) Series: Power in PerspectiveNothing113s · 30 beatsDM-0068teenage engineering — OP–XY: create a track in 50 secondsteenage engineering55s · 17 beatsLN-0288Humane — The Human ExperienceHumane60s · 26 beatsTR-0020rabbit — 9 days until the pixels revealrabbit49s · 10 beatsLN-0284Nothing — Phone (1) Pure InstinctNothing24s · 17 beatsLN-0272Nothing — Phone (1) launch filmNothing23s · 12 beatsDM-0064teenage engineering — TX–6 overviewteenage engineering94s · 12 beatsLN-0264Nothing — ear (1) launch filmNothing29s · 16 beatsLN-0259Perplexity — Portable Computer on NVIDIA DGX SparkPerplexity97s · 24 beatsEX-0016ASML — The machine behind AI chipsASML54s · 24 beatsLN-0255iPhone 15 Pro — Titanium RevealiPhone 15 Pro35s · 14 beatsLN-0247Mark — Mark II founder launch filmMark165s · 26 beatsLN-0242Dafdef — AI Key launch filmDafdef79s · 22 beatsLN-0239Apple — September 2025 Event RecapApple150s · 34 beatsLN-0235Apple — Introducing the new iPhone 18 ProApple177s · 27 beatsLN-0230Nothing — Phone (4b) Eye CandyNothing39s · 21 beatsLN-0227Apple — The new MacBook Pro with M5 Pro and M5 MaxApple100s · 26 beatsDM-0035Airsup — Interactive Raptor 3 engineAirsup35s · 12 beatsLN-0219Nothing — Ear (3) Cut through the noiseNothing45s · 20 beatsAD-0012Nothing — Phone (3): Come to PlayNothing30s · 19 beatsDM-0033Figure — Helix LogisticsFigure92s · 11 beats