Hardware films

402 films broken down: average length 68s, 22.5 beats a minute, the hook lands in 5.5s on average. Common styles: no voiceover, music-led, premium, cinematic. Most often made as feature tour, live-action product film and 3D product hero.

LN-0795Nothing — Phone (1) Full of WonderNothing24s · 14 beatsLN-0794Samsung — Galaxy S23 Series UnveilingSamsung62s · 22 beatsLN-0792teenage engineering — EP–40 riddim and EP–2350 ting launchteenage engineering93s · 22 beatsTR-0054Google Pixel 11 Pro Fold — OpenGoogle Pixel15s · 6 beatsTR-0053Samsung Galaxy — Unfold Your World teaserSamsung Galaxy45s · 13 beatsLN-0790Samsung — Galaxy Z Fold8 Ultra and Fold8 launch filmSamsung35s · 19 beatsLN-0789Google Pixel 11 Pro — Attention-Grabbing. Not Attention-Seeking.Google Pixel30s · 16 beatsTR-0052Google Pixel 11 Pro — Meet 11Google Pixel15s · 7 beatsTR-0051Google Pixel 11 Pro — The Next Obvious MoveGoogle Pixel30s · 13 beatsAD-0064Google Pixel 10 Pro — 100x ZoomGoogle Pixel15s · 13 beatsTR-0050Google Pixel 9 Pro — Dear Old PhoneGoogle Pixel30s · 10 beatsTR-0049Google Pixel 10a — In store soon teaserGoogle Pixel15s · 14 beatsTR-0048Samsung Galaxy — Get ready to unfoldSamsung Galaxy12s · 6 beatsAD-0060Google Pixel — Lifesaver (#BestPhonesForever)Google Pixel69s · 17 beatsLN-0787Google Pixel — Introducing PixelGoogle Pixel66s · 23 beatsLN-0786Apple — iPhone 17 feature touriPhone 1751s · 18 beatsLN-0784Apple — Mac Studio with M5 Max and M5 UltraApple80s · 31 beatsAD-0057Apple — iPhone 17 Pro: Powerful A19 Pro ChipiPhone 17 Pro65s · 28 beatsLN-0782Apple — iPad Air with M4 launch filmiPad Air70s · 24 beatsLN-0781Apple — MacBook Pro M5 launch filmApple60s · 30 beatsLN-0775Nothing — Phone (1) Glyph InterfaceNothing17s · 12 beatsLN-0773Apple — AirPods Pro 3 launch filmApple48s · 19 beatsDM-0119teenage engineering — OP-Z introductionteenage engineering63s · 15 beatsLN-0767Nothing — Meet Phone (4a) ProNothing49s · 24 beatsLN-0766teenage engineering — OB–4 the magic radioteenage engineering44s · 14 beatsLN-0765teenage engineering — OP–XYteenage engineering56s · 14 beatsLN-0764teenage engineering — Introducing OP–XYteenage engineering34s · 14 beatsLN-0758Nothing — Meet Phone (4a)Nothing48s · 23 beatsLN-0683Black Forest Labs — FLUX 3 Action launch filmBlack Forest Labs71s · 14 beatsAD-0042WHOOP — Navigator bandWHOOP12s · 10 beatsBR-00381X — Building Your NEO1X170s · 22 beatsSO-0053rabbit — 2 years of r1 updatesrabbit32s · 13 beatsLN-0504Daylight — Meet Daylight (Kids)Daylight14s · 16 beatsLN-0455WHOOP — CloudKnit Band LaunchWHOOP22s · 14 beatsLN-04361X — Introducing NEO Gamma1X37s · 14 beatsLN-0435Nothing — Meet Phone (3a) Series, hands-on with NEO GammaNothing40s · 13 beatsTR-0031Midjourney Medical — Division announcement filmMidjourney143s · 26 beatsTR-0029Daylight — Countdown to launchDaylight47s · 14 beatsTR-0028Nothing — Glyph Composer with Swedish House MafiaNothing35s · 22 beatsAD-0027Nothing — Ear (2) black, beetleNothing14s · 7 beatsLN-0393Oura — Brushed Titanium ring revealOura7s · 5 beatsLN-0389Nothing — Phone (2) Come to the Bright SideNothing38s · 14 beatsLN-0386CMF by Nothing — Wonderful by designCMF by Nothing12s · 13 beatsLN-0366rabbit — R1 pocket companion revealrabbit57s · 19 beatsTR-0022Figure — Figure 03 teaserFigure48s · 22 beatsLN-0316Nothing — Phone (3a) Series: Power in PerspectiveNothing113s · 30 beatsDM-0068teenage engineering — OP–XY: create a track in 50 secondsteenage engineering55s · 17 beatsLN-0288Humane — The Human ExperienceHumane60s · 26 beats