Archive / brand

New Balance films

16 films broken down: average length 30s, 40.2 beats a minute, the hook lands in 3.5s on average. Common styles: no voiceover, fast cutting, beat-synced edit, cinematic. Most often made as live-action product film, montage and brand manifesto.

Make your own New Balance film

Pro gives you the full breakdown and a build brief for every film here.