Archive / industry

Consumer electronics films

609 films broken down: average length 62s, 24.7 beats a minute, the hook lands in 5.2s on average. Common styles: music-led, no voiceover, premium, cinematic. Most often made as feature tour, live-action product film and 3D product hero.

BR-0156Figure — BotQ ManufacturingFigure78s · 20 beatsLN-0994Dyson — PencilWash feature tourDyson50s · 15 beatsLN-0993Sony — WH-1000XM5 Official Product VideoSony128s · 26 beatsLN-0990KORG — Introducing the wavestate mk2KORG47s · 17 beatsBR-0144Meta — The impact of the metaverseMeta30s · 20 beatsLN-0982Fitbit Sense — A New Era of InnovationFitbit83s · 25 beatsLN-0981Fitbit — Introducing Charge 4Fitbit65s · 21 beatsLN-0980Fitbit Charge 6 — Our #1 tracker, now with GoogleFitbit45s · 18 beatsLN-0979Fitbit — Move more. Stress less. Inspire 3Fitbit47s · 22 beatsEX-0036Apple — Simple tools for safer screensApple138s · 28 beatsLN-0977Apple — iPhone Duo launch filmApple66s · 26 beatsTR-0091DJI — Osmo 360 II teaserDJI15s · 8 beatsLN-0976iPad Air — Serious performance with the M4 chipiPad Air48s · 24 beatsAD-0210Apple Watch — Phil's True SOS StoryApple Watch35s · 15 beatsLN-0975DJI RS 5 — Built to Lead the SceneDJI145s · 36 beatsAD-0209Apple — iPhone 17 Pro: Detectives Solve the Mystery with 8x ZoomiPhone 17 Pro65s · 32 beatsBR-0140Apple — Designed for Shane R.Apple142s · 24 beatsAD-0208DJI Mavic 4 Pro — 29,000 Feet Up Mount QomolangmaDJI Mavic 4 Pro146s · 9 beatsAD-0205Bose — Ja'Marr Chase Signature SoundBose70s · 22 beatsAD-0204Bose — Surrender To The FeelBose30s · 22 beatsAD-0203Bose — Justin Jefferson's Signature SoundBose84s · 22 beatsDM-0138Garmin — Tacx Alpine, A Look InsideGarmin55s · 15 beatsLN-0970Framework — Introducing the Laptop 16Framework33s · 15 beatsLN-0968Sony — WH-1000XM5 Your World Starts HereSony118s · 30 beatsBR-01371X NEO — Design1X58s · 22 beatsLN-0966Meta Ray-Ban Display — Introducing the AI glassesMeta Ray-Ban Display57s · 40 beatsLN-0964Meta Quest 3S — Introducing Meta Quest 3SMeta Quest69s · 34 beatsLN-0965Oura — Ring 4 launch filmOura30s · 16 beatsBR-0133Porsche — 963 RSP and 917 on the road to Le MansPorsche90s · 16 beatsLN-0961Tesla — Light SyncTesla29s · 14 beatsBR-0131Ray-Ban Meta — Every Step of the Way (Be My Eyes)Ray-Ban Meta116s · 35 beatsLN-0959teenage engineering — field systemteenage engineering48s · 19 beatsAD-0197Fitbit Versa 2 — Dinner QuestionsFitbit15s · 9 beatsLN-0957Fitbit — Introducing Versa 2Fitbit89s · 30 beatsAD-0196Fitbit — Meet Charge 4Fitbit15s · 9 beatsLN-0958Teenage Engineering — Pocket Operator Metal SeriesTeenage Engineering79s · 9 beatsLN-0954Teenage Engineering — Introducing RTeenage Engineering61s · 21 beatsBR-0128Apple — Hikawa Grip & Stand, Hands OnApple71s · 15 beatsLN-0953AirPods Max 2 — Listening. Remastered.AirPods Max 239s · 14 beatsLN-0952Apple Watch Series 12 — The most accurate heart rate sensing in a wearableApple Watch63s · 28 beatsLN-0951Apple — MacBook Neo launch filmApple66s · 30 beatsBR-0127Apple Watch — Amanda's True Apple Watch StoryApple Watch35s · 14 beatsBR-0126Bose — Turn The DialBose63s · 29 beatsAD-0194Bose — Run The Vibe (SoundLink Max Speaker)Bose30s · 16 beatsLN-0947DJI Power 1000 Mini — Launch filmDJI151s · 22 beatsLN-0948DJI Osmo Pocket 4 — Just grab it and shootDJI Osmo Pocket 416s · 8 beatsLN-0946DJI Osmo Action 6 — Variable Aperture Launch FilmDJI Osmo Action 692s · 21 beatsLN-0945Bose — Smart Soundbar 900, wide spacious soundBose54s · 17 beats

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