Archive / industry

Food and drink films

30 films broken down: average length 44s, 28.8 beats a minute, the hook lands in 4.2s on average. Common styles: fast cutting, no voiceover, cinematic, music-led. Most often made as problem and solution, 3D product hero and customer story.

Make your own food and drink film

Pro gives you the full breakdown and a build brief for every film here.