Archive / industry

Retail films

27 films broken down: average length 57s, 25.3 beats a minute, the hook lands in 5.1s on average. Common styles: music-led, no voiceover, cinematic, live action. Most often made as UI motion film, live-action product film and 3D product hero.

Make your own retail film

Pro gives you the full breakdown and a build brief for every film here.