Apple films

24 films broken down: average length 75s, 22.7 beats a minute, the hook lands in 5.3s on average. Common styles: music-led, no voiceover, premium, cinematic. Most often made as feature tour, live-action product film and kinetic type film.

AD-0100Apple — iPhone 5 Music EverydayApple61s · 26 beatsAD-0077Apple — HAL (1999 Super Bowl)Apple60s · 6 beatsLN-0788Apple — Next Big Step for Siri and iPhoneApple96s · 27 beatsAD-0058Apple — Health with iPhone + Apple WatchApple35s · 22 beatsLN-0784Apple — Mac Studio with M5 Max and M5 UltraApple80s · 31 beatsLN-0781Apple — MacBook Pro M5 launch filmApple60s · 30 beatsAD-0056Apple — I'm Not RemarkableApple171s · 45 beatsAD-0055Apple — Find My on iPhone 17, The PalaceApple20s · 11 beatsLN-0773Apple — AirPods Pro 3 launch filmApple48s · 19 beatsBR-0046Apple — IntentionApple91s · 28 beatsLN-0262Apple — iPhone 17 Pro launch filmApple60s · 30 beatsLN-0239Apple — September 2025 Event RecapApple150s · 34 beatsLN-0235Apple — Introducing the new iPhone 18 ProApple177s · 27 beatsAD-0018Apple — iPhone 17 Relax, It's Scratch ResistantApple35s · 22 beatsLN-0227Apple — The new MacBook Pro with M5 Pro and M5 MaxApple100s · 26 beatsLN-0196Apple — iPhone Duo revealApple16s · 8 beatsLN-0125Apple — The Mighty Mac mini with M6Apple43s · 16 beatsLN-0091Apple — iPhone 17 RevealApple33s · 16 beatsLN-0081Apple — iPhone 16 launch filmApple111s · 20 beatsLN-0140Apple — MacBook Neo HelloApple30s · 19 beatsLN-0179Apple — September Event RecapApple90s · 26 beatsBR-0006Apple — Every product carbon neutral by 2030Apple76s · 19 beats